Tell Your Story
Telling stories about your business helps put your audience at ease and gives them something memorable to take away with them.
Cut Through the Clutter – Tell Your Stories
Every day we are bombarded by messages; emails, text messages, news updates, our social feeds, radio and TV noise, billboards, Facebook, Linked In, Twitter, even the back of toilet doors! How can our brain retain all these messages?
Storytelling in business triggers emotion and captures your imagination. We are taught using stories from a young age, so we are naturally inclined towards anecdotes and animated descriptions of events. Stories beat facts and by telling a story you take your listener on a journey in which they can see themselves, rather than trying to argue features and benefits and compete with their pre-existing ideas and beliefs. And we remember stories.
Connect your Business Story to your Business Strategy
At Hoot we take a strategic approach to marketing. We spend time with you to understand the strategic ambitions you have for your business and the activity that you need to undertake in order to achieve those ambitions. For example if you wish to grow in a particular market we will undertake market research to gauge the size and scope of opportunity in the market.
We can then be sure of the target audience for your messages and create compelling messages about your products and services for those audiences. We undertake Client Insight Research™ to understand what really matters to your clients and the things that they really value, and we listen to and document their stories. We then work with you to identify the stories that evidence the things that you do that meet their real needs and matter most to them.
Creating Brilliant Business Stories
Authentic Stories
Authentic Stories
When using storytelling for business, marketing and advertising, make sure your stories are authentic.
Stay Away From Politics and Religion
Stay Away From Politics and Religion
Stay away from politics and religion – unless you are a political party planning the next conference keep clear of these types of stories as you’ll end up offending someone!
Have a Relevant Point to Make
Have a Relevant Point to Make
Have a relevant point to make, and make sure your story is relevant to that point
Try Not to Be the Hero In Your Stories
Try Not to Be the Hero In Your Stories
Try not to be the hero in your stories – no one likes a bragger. By telling a story from someone else’s point of view, invariably you will be a hero as a bi-product, but it’s not your starting point. Tell stories where your customer is the hero.
Use Video to Bring Your Story to Life
Use Video to Bring Your Story to Life
Films can help you share your story and bring the emotional element to the forefront.
Get Your Team Involved
Get Your Team Involved
Great stories come from the people involved in your business – team members, suppliers, customers. Collect their stories and share them regularly.
Start Your Story Today
If you’d like to find out more about developing your own brand stories or would like help to structure an effective marketing communications strategy please get in touch:
Call us on: +44 (0)1243 389884
Email us at: hoot@hootmarketing.co.uk
Visit us at: Emsworth Yacht Harbour, Thorney Road,
Emsworth, Hampshire, PO10 8BP
