Monthly Archives: September 2013

As humans we are hard wired to tell stories, and remember and share stories.  In the current digital climate we are overloaded with messages from all angles, but we will remember and re-tell the stories that catch our attention and intrigue.  Stories that make us laugh, cry, feel impressed or compelled to action. Using storytelling to get your product or service message to your various audiences is a powerful way of giving them digestible, memorable and repeatable information that will help them buy your product or service offering.  Stories are not about sharing data, they are about sharing real life experiences that your customers, staff and prospects have had with your brand.  In this way, other customers and prospects can relate to your message, digest it and act on it.  They will even pass your stories on to the colleagues … Continue reading →