Monthly Archives: November 2014

Brand stories or business stories as they are also known are high on the agenda for most marketers. Stories help us communicate in a non combative way and engage our audience rather than force feed our messages at them. But what does great brand storytelling look like? We’ve short listed 3 brand stories that we think give a really good example of what they should be. We’ll start with Google. If Google were to advertise their products in a features and benefits style message they would say something like ‘we have the world’s fastest search engine and can find you information about any subject in seconds; we have Gmail so you can send emails and keep in touch; we have You Tube so you can upload and share video; we have Picasa so you can share photos, we have Google+ … Continue reading →