Monthly Archives: September 2014

Imagine your mind is a donkey… and donkeys are stubborn. Well so is your mind. We grow up developing a belief system based on how we’ve been taught; what our parents, teachers and friends think, what we’ve read and interpreted and what we have allowed to influence our own thinking. As a result we recall information based on our own selective memory regardless of whether that information is true or not. Psychologists call it confirmation bias and it’s a tendency for people to favour information that is based on their own preconceptions. Ultimately if someone tries to change our minds with facts and figures it feels combative, and like the donkey we dig our heels in and resist. Stories on the other hand help prevent this confirmation bias because they take us on an emotional journey. They are a more … Continue reading →

Although we all love to listen to stories and will engage with them far more than data driven information, it can be quite hard to come up with a story that is relevant for the circumstances that you need it for. Finding and telling stories can be challenging and it’s something that needs to be practiced, so here are some ideas to help develop your brand storytelling skills. Three quick exercises to find and develop your own stories: FINDING PERSONAL STORIES List 7 personal experiences that taught you something or helped you see things from a different point of view. You might want to start from your childhood and look for a few experiences that you had that helped you learn something like riding a bike or taking an exam.   Maybe something that happened in your first job, something that … Continue reading →