Monthly Archives: October 2015

It’s official we humans now have an attention span that is less than a goldfish!  To spark interest from us you need to grab our attention in 8 seconds or less.  So how can you engage with an audience that is so quick to judge.  Here are 3 marketing tips that might help. Digital access and channels have changed the way we now research and buy products and services. Customers and prospects form their own opinions and openly share them with others, whether they know them or not. If we like, enjoy, feel inspired or annoyed then we share what we’ve found or experienced, through conversation and social media. Tip 1: Listen.  Modern marketing is increasingly about listening more, and then creating a two way dialogue with your customers and wider audience.  In order to engage with a goldfish you … Continue reading →

I found myself with a tear in my eye after watching an advert for chewing gum this week for heaven’s sake! Wrigley’s Extra unwrapped their new ad this week but rather than tell us all about the minty freshness and being the UK’s favourite sugar free gum, they hit us with a love story. The story is the unfolding relationship of Sarah and Juan who meet at school and develop their bond with the normal twists and turns into young adulthood. It’s set to a backdrop of romantic music, ‘I can’t help falling in love with you’, and takes on their journey which splits them apart and brings them back together, finishing with a fabulous scene which is perhaps both predictable but also has a beautiful surprise. The advert launched on the 7th October 2015 and in less than two weeks it’s … Continue reading →