Monthly Archives: August 2014

Brand storytelling is a powerful tool to help your organisation communicate more effectively in a world that bombards us with messages and information. If we want to inspire action or give information that gets remembered, then we need to deliver it in a way that affects our audience emotionally. Great leaders and powerful organisations have recognised that telling stories is a great tool to deliver messages of change, values and opportunities. But what sort of stories should you be looking for? Here are 5 topics to help you search for yours: YOUR FOUNDATIONS Who started your organisation and more importantly why did they start it? What and who inspired them and does the purpose still ring true today? Customer service and experiences – speak to your customers and find out from their point of view what it’s like to do business with … Continue reading →