Monthly Archives: March 2018

B2B brands are often criticised for their lack of humanity, and even 87% of the marketers representing them say they struggle with creating content that is human, helpful and handy. Recently the role of B2B content has been sharply brought into focus with Forrester Research’s VP and Principal Analyst, Laura Ramos, stating that the content produced by business-to-business brands as part of their marketing campaigns simply does not engage audiences or deliver value. However, we say times are changing, and with video storytelling becoming an integral part of strategy, B2B brands are leading the way with video experiences that really do spark interest and attract the customers they are looking to interact with. Why video stories matter From a very early age, we humans have enjoyed a story or two, with the process making us hardwired to respond to and … Continue reading →