Monthly Archives: June 2015

I know it’s several years old now but the Epuron video about Mr Wind has to be one of the best metaphors used by a brand in recent years.  If you haven’t seen it,  it’s an advertisement that demonstrates how the wind affects us and how, when it’s harnessed properly, it can be very powerful and a resource we should all love. The advert shows a large French man in a mini bowler hat who annoys everyone he comes into contact with; he blows a woman’s skirt skyward, throws sand in the face of a child and ruffles hair styles. The huge, intimidating, yet misunderstood hulk at the centre of the video is the metaphor which helps us all identify with our own beliefs about the wind. Like stories, metaphors engage the creative and visual part of the brain.  We … Continue reading →