Monthly Archives: October 2013

Let’s start with a story …even those little words sound a bell in our heads to listen up! Right back to our days as toddlers stories have been our comfort and have been used to teach us lots of things, and it’s still the same now. That’s why brands are using stories to deliver messages that we will listen to, identify with, and have an emotional reaction to. Let’s face it we don’t really like adverts anymore. Over 70% of users looking for something they’ve searched for on Google will not click on the ad listings. It doesn’t cost them anything to click on the advert to see what’s behind it , but no, it’s an advert, therefore I can’t trust it. Our savvy audiences like to do their own research and like to understand the experiences of others. And … Continue reading →