Monthly Archives: November 2013

We recently carried out some Customer Insight Research for a client to find out why they were not selling more of a particular product that the market had already said was important to them.  We had previously established that the product was one of the best on the market, the price was about right and it had a good reputation.  Similar products were available from other suppliers so it was a competitive market place but our client was well known for supplying them. However they weren’t hitting the targets that had been set so we went about talking to the market to find out what the issue was.   We found out some extraordinary feedback … the company was boring.  All they could do was to talk about themselves and their products.  They didn’t have a personality, they didn’t talk about the … Continue reading →