Monthly Archives: January 2016

Telling your brand story is what we’re all about here at Hoot, but with so many new businesses entering the marketplace and so many old ones upping their game with regard to their marketing activities, it certainly pays to stand out by trying a different tack. Storytelling is one marketing route that will always remain strong, and docu-storytelling is transforming the digital landscape as we know it right now. Here we explore the creative ‘to dos’ that make storytelling through documentaries worth your while and provide examples of the brands that are leading the way so far. The skinny on docu-storytelling The drama of real life isn’t wasted on most people, and storytelling through documentaries, or docu-storytelling as we like to refer to it, takes the process of amplifying what your brand is all about to a whole new level. … Continue reading →