Monthly Archives: February 2018

Whilst there’s no doubt everyone has a story or two to tell, finding your brand story and developing a powerful strategy to share it with your target audience isn’t always easy. In today’s fast paced world, word of mouth matters and storytelling has become an excellent way to cultivate curiosity and get the people who matter talking about the brands and associated products or services that they love or admire. Just like with any marketing approach however there are several storytelling no-nos that every business and fellow marketer should avoid, and in this article we’ll delve deeper into these storytelling mistakes and give you the advice you need to correct them so your story can continue and more importantly result in a happy ending for your business. Bending the truth There is a big difference between telling a story and … Continue reading →