Monthly Archives: June 2016

Traditionally the main point of advertising was to promote the business and the products or services that they are looking to sell, but as times change and audiences get smarter and smarter, businesses big and small are having to use different tactics to impress. More and more brands are now opting for forms of advertising that don’t shout or scream their company name. Known widely as ‘submissive’ or ‘unbranded’ advertising, these insanely clever marketing campaigns have, when well executed, created a cult following that leads potential customers right back to the brand’s door, but is this type of advertising just for the big boys? Here we explore just how successful unbranded advertising is and look at the examples that are putting this marketing trend on the map… What exactly is submissive advertising? Submissive or unbranded advertising essentially works on the … Continue reading →