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Monthly Archives: December 2014
A LESSON IN GREAT BRAND STORYTELLING – THE AIRBNB STORY
Airbnb is a room renting website. Anyone, anywhere in the world can add a room or liveable space to the site for others to visit and stay in whilst traveling, on business or holidaying. You can book a room, an apartment, a castle even an island…the accommodation is endless. Like many successful new online businesses Airbnb is a phenomenon set up by two guys in San Francisco, Joe Gebbia and Brian Chesky who were struggling to pay their rent. In 2007 the Design Conference was coming to the city and the hotels were either booked up or charging astronomical rates. Joe and Brian had the idea to set up three airbeds on their living room floor and offer them out with a cooked breakfast. They set up a website called airbedandbreakfast.com and within the week had a chap who had … Continue reading
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