Monthly Archives: April 2014

The Patagonia jacket story… Even those that eschew our modern brand culture have their favourite brands for various things, whether it’s mobile products or cars!  Android or Apple, BMW or VW?  We tell stories about our interactions with brands all of the time – we tell friends, family, and colleagues.  Rarely however do we tell the brands themselves about the stories they have given us, whether they are good or more especially if they are bad stories. When you find your clients or customers telling you their stories about the experiences they have had with your brand, you are indeed in a revered place.  Either they are so engaged that they want to share their delight with you, or you have let them down to the point where they have got to tell you.  So how can you reach this … Continue reading →