Monthly Archives: January 2018

A great brand story is a beautiful thing. As well as letting your customers into the heart of your business, a brand story has the power to forge long lasting connections and, as a result, promote even better engagement. Brand stories are what consumers want. According to recent research eight out of 10 people want brands to tell stories. Great news, right? What’s not so great is that the same study found that 85% couldn’t recall a great brand story, which in our eyes is a real problem… Brand storytelling is a marketing method called upon by B2B and B2C brands alike, and for good reason. Brand stories unlock numerous advantages, far beyond the ones we’ve touched on above. Keeping the standard of each story you so lovingly create and share high however is important. Here we reveal 10 top … Continue reading →