Monthly Archives: November 2016

Storytelling has become a steadfast part of consumer brand marketing, and as a result there are tons of B2C companies that offer prime examples of how to use this thought provoking, discussion evoking tactic to their advantage. Everyone is a natural storyteller and once you’ve found the right tale to tell, there’s simply no stopping your brand from capitalising on this content marketing must. Whilst storytelling is a proven approach for B2C, for the most part, the B2B community is falling behind, but there is much to learn from consumer brands and indeed the B2B brands that are using storytelling well. The challenge with B2B marketing B2B brands have a difficult image to shake off when it comes to their marketing campaigns. A recent study conducted on behalf of AdRoll found that as a whole B2B marketers struggled to engage … Continue reading →