Monthly Archives: November 2015

All too often when we ask a team or a new client ‘what makes you different?’ the answer that comes back is ‘our people’. ‘Our company has great people and we build great relationships with our clients.’ We’ve no doubt that your company has great people and that they build great relationships, but here’s the rub… every company has some great people who get along and look after their clients really well and those companies will tell you their people is what makes them different. So saying it doesn’t actually make you any different from your competitors. It’s true, people buy from people they like, know and trust and it’s the relationships that we develop that help us build strong companies. But just saying it is not enough. If you want to differentiate your brand and your business that way, … Continue reading →