Monthly Archives: October 2010

I had a heart warming brand experience this week at a high street store. I stopped by a Pret a Manger to grab a quick bite and found myself lounging in a comfy chair speaking to a staff member about ethical food sourcing and preparation, staff taste testing and all that’s good about Pret a Manger. This guy was the store’s biggest fan! Vijay told me all about how the food miles had been reduced and how fresh the sandwiches are, and that any food that’s not used is offered to local charities at the end of the day. Wham! USPs and fuzzy warm feelings of corporate social responsibility flying all over the place. I only stopped by to grab a quick snack. I was so impressed and enthused by Vijay’s excitement at how his employer operates I stayed for … Continue reading →