Monthly Archives: August 2016

Whatever our ages, we all want to be a big kid every now and again, but who would have thought that we’d be encouraged to unleash our inner child when devising a new brand marketing strategy. It is notoriously difficult to write a bestselling children’s book, after all the ‘no-filter’ attitude of our little ones always means we face brutally honest critics whatever the subject of their disapproval. It’s no secret that storytelling is a leading strategy in the marketing world, but what could the tactics used by children’s book authors tell us about how we should communicate with our own target audiences? Move quickly or face ruin In both marketing and children’s book writing you literally have a few seconds to grab the attention of the audience member, because in both respects, everyone has the attention span of a … Continue reading →