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Monthly Archives: October 2014
WHY THE OXO FAMILY IS A GREAT EXAMPLE OF A BRAND STORY
Tributes have been flooding in over the last week for Lynda Bellingham who sadly died of cancer. People from all walks of life have been touched by her bravery and dignity in the face of the inevitable. But it wasn’t just because of her courage in fighting her illness that people felt so warmly about her, it was her role as an actress playing parts that many of us grew up with and loved her in. Roles such as wife of James Herriot in All Creatures Great and Small and as Mum in the Oxo family adverts that aired on British TV screens during the 80’s and 90’s. But why did she win our hearts for playing a lead in a TV commercial? Perhaps because the Oxo Family adverts are a great example of a brand story. The adverts featured … Continue reading
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